Most people associate the term “email marketing” with spam, and thus aren’t very sympathetic to the idea. It’s up to you to create email campaigns which are so enjoyable for your customer that they not only look at them, but they also act on it. Read this article to find out how to design the best email marketing campaign possible.
To make sure your emails don’t turn people off, always seek permission before sending them out. Include a subscription button on your site, and encourage regular customers to have their friends sign up as well. If you’d like to give people some extra encouragement to subscribe, you could feature subscriber only deals.
Always seek permission before sending marketing emails to potential customers. Sending unsolicited emails will quickly have you labeled a spammer. Getting permission to send your messages doesn’t have to be hard; offer something valuable to your customers in exchange for the ability to email them, such as a discount, coupon, or other sign-up incentive.
Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.
If you’re embarking on an email campaign, the fact that you need permission to send people emails cannot be understated. Otherwise, your spam complaints will increase, and, you may even lose customers over it completely.
Be sure you proofread your emails before you send them. You have to make sure all your newsletters and emails are letter perfect. You should also test the layouts of your emails to make sure they are displayed properly on different browsers and devices. Double-check your links to make sure people can access your website.
Provide subscribers with a way out. Place an “unsubscribe” link in your emails or on your website to allow them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from becoming annoying to disinterested subscribers and preserves your image.
Try out more than one email format. The top of the emails should always contain the most interesting and important information. You should however experiment with various formats in order to identify which format elicits the most responses. After you have identified which format is most effective, you should continue utilizing it. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
Keep your style and format the same for each email you send out. Use your logo and a standard color scheme in each email you send. Choose a font everyone can read easily. Your recipients will be more aware of the appearance of your messages and focus on them. In email marketing, familiarity is a key aspect.
An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.
Beware of including attachments to your email marketing! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read.
It is important to individualize the emails you send out and work to make each message feel personalize. When you sound more personal, people appreciate this and are likely to receive what you send with a more positive mindset. This can provide positive replies as well. Having the messages come from a prominent figure in your company, such as a CEO or President, will make a stronger impression on your customers.
Do not send out rough drafts of your content. Write out what you want to say, and then cut the word count in half and rewrite to fit within your new limit. This generates messages that get to the point. Readers want to spend no more than three paragraphs of time reading your message, and maybe not even that.
When following up with customers, try following up with a sale schedule. Include a link in order for them to view this schedule. The end of the email could inform them that they can get all the specifics on this sale schedule by clicking on the link that was provided to them.
Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.
Know your audience in order to have a marketing campaign that is successful. Consider what will appeal to them visually. What do they like to read? Find a way to encourage people to buy your products. By utilizing the answers that were found in this article, you can start taking care of business.
